Posts Tagged ‘title tags’

Most important On-page Optimization factors

Most important On-page Optimization factors:
On page factors are directly related to the content of website. The most important on-page optimization factors starts with keyword, Keyword/keyword phrase research,Content Optimization, Title tags, Meta tags, H1 tags etc.

Keywords:  Keyword research is one the most successful crucial aspect in search engines. The keywords which you  choose will power your optimization, building campaigns, online ads etc. Before you start with this marketing efforts you have to fix few core terms (keywords) for your website. Selection of core terms is the most important aspect in optimization. You have to gather right keywords before writing article. If you have to do SEO for any business website you have to keep three important points those are relavance, Importance, Search targeting..

• Relevance: Chosen keyword should be relevant to the business.
• Importance: Chosen keyword should be very important in relation to the other yet to be optimized terms.
• Search targeting: After choosing keywords your job is to find whether your keyword bring highly targeted traffic or not?

Page/keyword ratio: We should have closer look at the keyword / page relationship  to ensure that they have correct match. What we want to do here is to make sure that the page being optimized for any core term is the best possible fit. We have to sure that the selected keywords can fit naturally into the content and those are the best keywords to represent the message being conveyed.

Core term/key phrase research: We have to concentrate on this issue, this method requires a great deal of research, editing and analyzing. Before fitting  keyword in a phase we have to check its frequency. By the end of this process we’ll have found all relevant supporting phrases and have selected fifteen or so that we’ll be optimizing into the page.

After finalization of  keywords you have to start on On-page content. Content optimization is the tough job. we have to develop content and insert the selected keywords. we have to be very careful while inserting those keywords in the content. We have to check page/keyword ratio and core term/key phrase .We should not exceed keyword frequency at any cost. If we exceed keyword frequency our site comes under spam list. I am mentioning few places where you should place keywords:
Headings: Atleast three keywords should place in the headings. Search engines always checks headings and h1 tags.
Title tag: Title tag plays major role . Create a compelling, keyword rich title for the page.
Description tag: Build a description that is based on your content and keywords. Description should contain rich set of keywords.
Voice: The site should use a consistent voice from page to page.
Features & Benefits:  Be sure to list out not just features but benefits. Bullets are great for this kind of information..

Title tag: Title tag should be your post title or your site title.All selected keywords should place in the title tag. Title tag looks like this <title>Most important On-page optimization factors</title>
Meta description: Meta description looks like this <META NAME=”description” content=”Most important On-page optimization factors”>
Keywords: <meta name=”Keywords” content=”On-Page Optimization,factors,title tags,important,factors” />
Google always checks first 3 keywords .So always keep selected keywords with high frequency and density.

Each process mentioned above should have checklist of it’s own. I am a firm believer that the process is just as important as the work being done…

Thank you

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