What is the importance of internal link power???
Many people are trying  to optimize their website for search engines. submitting their websites to article directories to get good backlinks. They just think about backlink. They dont even think whether this link redirects to their home page or any internal page of their website. They dont know what is the importance of internal link power.
It is true major search engines such as google, yahoo, msn etc gives lot of importance for internal links. Most notably google, gives lot of importance to internal link power. When google spiders crawl any website they enter in to Anchor text link. Those spiders enters in to the website which is internally linked. If that website contains similar content then there may be chances for getting higher pagerank for that link when compared to home page. Just observe the below picture you will get whole information about Internal link power . Every link to a single
page on your website should contain targeted keywords which explain what is on that page, and to which you are trying to market.

After selecting the Niche you need to choose targeted keywords. Refer this article How to choose keywords inside the post??. Depending upon the keywords you have to give anchor text links to similar pages.

Actual Power of keyword
Keywords play a major role in Search engine Optimization. Let us take an example. You have build an website on Search engine Optimization. You will choose site title depending on your website which contains a rich keywords. Now you are having a sub page and that title is “Internal link power”. You are going to link your sub page to your home page. If you choose keyword ” link power” instead of “internal link power ” in the navigation bar,then your are losing much traffic from search engines and and will stand a better chance of appearing in SERPs for those keywords. Search engines likes deep search. Always be specific in your keywords.
Not only from home page try to bring link from related topics.For example you have done post on How to build links?? then in the middle of the post try to place anchor text link for Internal link power. These links should also contain appropriate keywords, which will further increase the effectiveness of your internal links.

Actual Link power
Dont bluff number of links in your home page. It looks very dirty. Visitors hate number of links in home page. And dont give links for large sentences. Always give link for short and brief sentences. In your home page different links are given different priority. Try to place limited links, in those links you can place sublinks. For example consider my sitemap, Except  my home page and about me page all other links are given 20% priority. For home page and about me it is given 60% priority. Your home page  is usually the page which is linked to the most, and therefore probably has the highest authority as i said before about my sitemap, or in Google’s terms PageRank, than any other page on your website. Every page that it links to will gain from the power of that link.

Checkout this calculation. I am not sure about this calculation. Why because every year google algorithm changes. If your home page having pagerank 7 and you are linking 50 pages to your home page.  then each page you are linking to is only going to  get a fraction of your home page’s authority. That is each page is getting (7/10 == 0.7) . From this calculation we can understand Sub page authority increses as the number of sub pages decreses which are linking to home page. So always maintain specific number of links in home page. Always maintain balance between home page and sub pages. If you are having more number of sub pages then create a sub page and give all links in that page. This is how we can balance links between home page and sub pages. If you dont want to index few links then Use the “rel=nofollow” attribute on unimportant links. The nofollow attribute on a link tells Google, yahoo, msn and major search engines to follow the link, but not to pass authority, or PageRank, through  that link. This is how we can ignore Unimportant links.
Now you understood what is the power of Internal link.Now start building internal links.

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